The origins of the Food & Fun Festival can be traced back to the fact that the late winter months of February and March are off-season months in the Icelandic tourism industry. There was a severe decrease in seasonal tourism during this period and it was clear that something had to be done.
An idea was born to hold a competition between Icelandic and foreign culinary professionals, and thus with the support of Icelandair, the Icelandic Hotel and Gastronomy School and the City of Reykjavik, the first Festival was held in February 2002.
Chefs from the USA and Europe are invited to Iceland and team up with local restaurants to create gourmet menus at affordable prices, for the one-week competition. From the very beginning, foreign chefs have shown the project great interest and fewer have been able to participate than wanted. This has thus become an internationally renowned gastronomical festival that attracts chefs and guests from all over the world to Reykjavik to join up with the local restaurant scene and participate in a cooking event.